The wine industry has been noted for helping the less fortunate for hundreds of years. In 2010, Georges Janssens and Anja Cheriakova will continue the tradition working with wineries around the world to make life a little better for the children of Laos.
Following a recent article that identified the top 50 wineries on Twitter as of July 28,2009 including data related to those rankings, a survey was sent to these wineries to gather more insight. Here are the results! (UPDATED: New updated results based on 68% Response Rate)
Talkin up the grapes via “tweets” by wineries is happening every day. There are over 172 wineries using Twitter to help identify, connect and dialogue with their customers.
Although many still trying to correlate revenue and profit with social media investment, some are finding the engagement good for the business and the bottom line.
Certainly, a small or medium winery needs to make money in order to fund its operations and cement it’s long term viability. So why would anyone invest in social media if it is impossible to measure return on investment?
