Approximately five months have passed since I published the Top 50 Wineries on Twitter in July. What has happened since the first report? New wineries are taking advantage of the medium while the leaders continue to grow!
The pressure is on for many wineries offering their wines in the “Dead Zone”. Quality producers need to find cost effective ways to increase visibility and stand out in the crowd. Sojourn Cellars with the help of Gary Vaynerchuk did just that.
WIth the advent of social media / networking, even with the patchwork of Prohibition era “Blue Laws”, wine lovers can stay informed to help support needed changes to archaic legislation
Following a recent article that identified the top 50 wineries on Twitter as of July 28,2009 including data related to those rankings, a survey was sent to these wineries to gather more insight. Here are the results! (UPDATED: New updated results based on 68% Response Rate)
Talkin up the grapes via “tweets” by wineries is happening every day. There are over 172 wineries using Twitter to help identify, connect and dialogue with their customers.
Although many still trying to correlate revenue and profit with social media investment, some are finding the engagement good for the business and the bottom line.
As promised! Follow-on survey results focusing on the top 50 winery fan pages in Facebook. Thanks to all the wineries that so graciously contributed!!
Differentiation has always been a critical part of any marketing strategy. It becomes even more important when adding social media and networking to your overall marketing plan.
Have you every wondered how many wineries have built facebook pages and how many fans they are attracting? I had too much time on my hands on June 23rd and started digging into the data. Enjoy!
NOTE: My apologies to Chateau Morrisette for not correctly listing them as #2!
Certainly, a small or medium winery needs to make money in order to fund its operations and cement it’s long term viability. So why would anyone invest in social media if it is impossible to measure return on investment?
