Social media continues to evolve and change not only each day, but sometimes hourly. Social network sites, wikis, blogs and microblogs, and bookmarking sites appear, evolve and sometimes disappear overnight.

All companies need to incorporate marketing to sell their products. Social media can and should be a part of your marketing plan. But before you take the plunge, figure out how you will incorporate this into your overal marketing plan.

Social media is in the cards for small and medium sized wineries, but before taking the plunge, approach and cost must be considered.