Although many still trying to correlate revenue and profit with social media investment, some are finding the engagement good for the business and the bottom line.

As promised! Follow-on survey results focusing on the top 50 winery fan pages in Facebook. Thanks to all the wineries that so graciously contributed!!

Differentiation has always been a critical part of any marketing strategy. It becomes even more important when adding social media and networking to your overall marketing plan.

Last evening I was fortunate to attend a tasting of Paso Robles wines from Four Vines and J. Dusi Wines in Sturbridge, Massachusetts. Bill Grant of Four Vines and Janelle Dusi (wine makers) presented their wines, provided some history and anecdotes about their wines and wineries, and generally interacted very well with an appreciative crowd [...]

Social media continues to evolve and change not only each day, but sometimes hourly. Social network sites, wikis, blogs and microblogs, and bookmarking sites appear, evolve and sometimes disappear overnight.

All companies need to incorporate marketing to sell their products. Social media can and should be a part of your marketing plan. But before you take the plunge, figure out how you will incorporate this into your overal marketing plan.

Social media is in the cards for small and medium sized wineries, but before taking the plunge, approach and cost must be considered.

Been hanging out too long doing something that I’m good at, but not something that really drives my interest. Its never too late to focus on a passion … my passion is wine. Taking many years experience in marketing in the high tech industry and will apply it towards talkin up the grapes!