All entries by this author

Social Issues, Social Media, and Wine

Aug 28th, 2009 | By Richard Beaudin | Category: Featured Article

WIth the advent of social media / networking, even with the patchwork of Prohibition era “Blue Laws”, wine lovers can stay informed to help support needed changes to archaic legislation



Two buck Chuck: Worth the calories?

Aug 13th, 2009 | By Richard Beaudin | Category: Featured Article

Can anyone produce a quality wine with $.35 worth of grapes per bottle? Mr. Franzia says yes, my tastebuds scream no!



Survey results: Top 50 Wineries on Twitter

Aug 7th, 2009 | By Richard Beaudin | Category: Social Media

Following a recent article that identified the top 50 wineries on Twitter as of July 28,2009 including data related to those rankings, a survey was sent to these wineries to gather more insight. Here are the results! (UPDATED: New updated results based on 68% Response Rate)



Wineries on Twitter? How Tweet it is!

Aug 3rd, 2009 | By Richard Beaudin | Category: Social Media

Talkin up the grapes via “tweets” by wineries is happening every day. There are over 172 wineries using Twitter to help identify, connect and dialogue with their customers.



To Lock or Not Interlock: That is the Question

Jul 31st, 2009 | By Richard Beaudin | Category: Wine Issues

Should ingnition interlocks be mandated in all 50 US States?



Wine in NY Grocery Stores – Better Bet?

Jul 29th, 2009 | By Richard Beaudin | Category: Featured Article

New York is again attempting to allow the sales of wine and beer in grocery stores. Will the proposed changes get the necessary votes this time?



Social Media Engagement: Worth the Investment?

Jul 23rd, 2009 | By Richard Beaudin | Category: Social Media

Although many still trying to correlate revenue and profit with social media investment, some are finding the engagement good for the business and the bottom line.



Update: Wineries using Facebook!

Jul 16th, 2009 | By Richard Beaudin | Category: Social Media

As promised! Follow-on survey results focusing on the top 50 winery fan pages in Facebook. Thanks to all the wineries that so graciously contributed!!



Grape Differentiation is a Must!

Jul 10th, 2009 | By Richard Beaudin | Category: Social Media

Differentiation has always been a critical part of any marketing strategy. It becomes even more important when adding social media and networking to your overall marketing plan.



Double Taxation: The Boston “Wine” Party

Jul 8th, 2009 | By Richard Beaudin | Category: Wine Issues

As expected, many states will be enacting legislation to raise taxes on alcohol including wine and beer. The tax man cometh .. and I don’t think he is going any time soon.



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